Wednesday, August 17, 2005

BuzzWords: Tips for blawggers

Strategic Legal Technology :: KM as Capturing Best Practices

I tried to read this post, but I keep tripping over buzzwords and the writing. Take if from a former journalist. Most people read on a 6th grade reading level. While you target audience might be attorneys, writing at 12th grade reading level makes content difficult and trying.

* Write like Hemmingway. Keep it short and to the point.
* Don't complicate your message.
* Use the KISS principle - Keep it simple stupid.
* Use conversational tones. Markets are conversations.

Remember you are not writing a report to a client. You are talking to another human being. Blawgs and blogs in general are not a place to exercise you vocabulary. Readers will not be impressed.


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