End user's needs

LexBlog: LexBlog Blog : Law firm blog and Web design must be tailored for target audience, not law firm customer: "Law firm blog and Web design must be tailored for target audience"

And for the legal marketing professionals putting up with grief from lawyers on Web design and Internet marketing (I am not sure I can say it in public) but both the above study and Greg Storey found it may be the male ego driving the design that was screwing things up as far as the end user's needs.

Not saying all legal marketing professionals are women, but I regularly talk to some of the most talented and hard working marketing professionals you could ever find who happen to be women working in law firms. You wouldn't believe the politics many need to play to get design and Internet marketing projects approved by the (male?) powers that be. As I have said, there ought to be a special place in heaven for these marketing professionals.